PSI MAGAZINE COLUMN: SEPTEMBER 2014

This month Simon Banks talks to Gerry Dunphy, Event Director - Security and Fire, for IFSEC International, the largest event for the security industry, bringing together the entire security buying chain in one place.

What can Installers gain by visiting IFSEC International?

IFSEC International is an opportunity to keep pace with the latest products and technologies on the market. Staying ahead of the curve in this fast moving industry is crucial to standing out in a competitive market place, which is why we have dedicated testing areas where installers can gain expert advice on the latest tools and techniques. IFSEC International really is a destination that caters for multiple needs under one roof, visitors are even able to benefit from free training that happens onsite where they can learn from the industry leaders in person.

What have been the most significant benefits of moving IFSEC International from Birmingham to London?

Relocating the show to the Capital city has opened up even more opportunities for our visitors than ever before. Attracting more exhibitors and industry leading names from across the world means that installers are able to test out an even wider range of products. IFSEC International taking place in London has meant that the show has grown and we’ve been able to include dedicated installer zones on the show floor. It’s important that we are always looking for new ways to keep the event fresh and reflect what the market needs.

What additional incentives can you bring to the show to attract more inspectorate approved Installation companies?

This year we launched the Security & Fire Installer Live feature area which included The Tool Zone from Anglia Tools, The Garage which featured the latest vehicles from VW and The Networking Bar. In 2015, we are set to expand this and introduce even more testing areas from a broader range of suppliers. Installers will be able to get hands-on with the latest kit and get a deeper understanding of how products work before investing. Business expansion is also rife and we’ll have advisors present in 2015 to give guidance on the most effective methods to grow. IFSEC International is also a good opportunity to keep an eye out for future talent and we want to help nurture this. Engineers of Tomorrow is a competition that takes place live on the show floor where young engineers and apprentices battle against each other for the most accurate system installations. More details will be released soon about the 2015 competition and how you can enter your team!

How can Installers realise the benefits of the other show sectors such as Fire and Safe Cities?

We have recognised that installers are looking to diversify into other markets, and the co-located shows running alongside IFSEC International offer the opportunity to identify new business areas that may not have been previously explored. As the show takes a more combined approach with co-located events such as FIREX International, this will provide installers with expert information and guidance on how to install and maintain sophisticated fire alarm systems, which can be integrated into the existing security and building management systems. Exhibitors at both IFSEC International and FIREX International are world leaders so the depth of advice and guidance available is truly formidable. Time spent at both shows is not only valuable for their business advantage but will help their professional development and potential to provide an even better service to their customers.

You Said It! 

“#busynight Lots of line faults & power failures so far. Nights like this prove the worth of @CSLDualCom & regular system maintenance.”

Tweeted by @TowerTendring · July 10